Product managers rely on the development team and product designers to build the right product. And you lean on marketing and sales to successfully bring it to market. Build genuine connections with your teammates — strong relationships foster trust and better communication.

product manager responsibilities

Roadmaps that highlights strategic goals and initiatives — plus the work that will be done to accomplish them. There are many different types of roadmaps you can create depending on who you are presenting to and what you are trying to convey. Executives tend to want to know the high-level plans, while engineers and designers will need to understand the exact timing and sequencing of important work. Supports the development team by prioritizing the product backlog and creating user stories. Glassdoor reports that the average base salary for a product manager in the US is $102,220 [1]. Many factors can impact how much you make, including your location, industry, education level, and years of experience.

What is product management?

Finally, product managers must be adept at managing compliance and risk issues. Not only do PMs need to be able to articulate their vision and agenda to various teams, but they should also communicate customer needs and feedback to them constructively. Strong communication skills are also essential for effective product management. The last core responsibility to take into account when considering a product management career is post-launch optimization.

Effective product discovery focuses on core features, avoiding scope creep—add-ons that others at the company may try to introduce. It is arguably the most important responsibility within product management. Take care to add the responsibilities specific to your organization or the product you are hiring for. Continue the job description with a clear explanation of why you are hiring for this position. This is a good place to reveal if this is a new position you have created so that candidates come with the right frame of mind. That said, there are a handful of skills and practices that any good product manager will need to develop.

Build up your skills.

They must be a cipher and be comfortable speaking with all sorts of people filling different roles. Product managers must get along with engineers and relate to the perspectives of stakeholders. Whether we look at three or ten job descriptions, you can see that each product management role is varied and unique. I’ve seen the role and influence each product manager has depending on many dynamics—the company’s size, the type of company, the type of product, and the stage of the product. We recently reported the key skills for the role, metrics, and challenges between large and small companies differ significantly. Technical product managers bring design and engineering expertise to product development.

product manager responsibilities

Product managers must build consensus, break down (or at least work across) organizational silos, and win over stakeholders to get their job done. More than other roles, product managers deal with the various personality types of individuals that can play a part in a product’s success and growth, or in its crash and failure. On the softer side, communication lies at the heart of any successful product manager.

Product management conferences in 2023: A complete list (updated)

Each of the following roles within product management focuses on specialized aspects of the product development process. Qualifications for these careers may include varying levels of knowledge and experience. Just as there isn’t only one kind of team, one of the most exciting aspects of the product manager role is that there isn’t only one way to do it. During the last two decades, the craft has exploded both in popularity and approach.

If you don’t have real-world user data on your products yet, don’t worry. There are plenty of other ways to gather useful intelligence about your product, customers, and market. Read online communities or comments on your company’s blog where your prospects or customers discuss your products or your competitors’ products—study research reports from the analysts who cover your industry.

Junior product manager job description example: PacerPro

There is new enhancement to the business role Financial Controller. You can now add additional authorization restrictions to the Financial Controller. Product managers are responsible for managing and guiding a product through its entire life cycle.

Product management is a function of an organization that involves guiding teams on a product’s lifecycle, from development to execution, by focusing on exactly what (potential) customers want. While product managers are champions of the product, they are also understanding the competitive landscape, learning about its users, and devising new solutions for improvement. The senior title means different things to different companies, so the exact tasks featured in senior product manager job descriptions can vary greatly.

For example, PMs may need to review customer feedback and analytics to inform product development decisions. Or, they might have to conduct surveys or interviews with stakeholders such as customers, business partners, and internal teams to identify business opportunities or assess customer sentiment. The title comes with its own particular set of expectations and responsibilities. A technical product manager is expected to possess significant, practical knowledge about programming, system design, and the like. They should be conversant in the technical solution stack the product uses and hold their own in discussions with the technical team.

  • In addition to writing for The CareerFoundry Blog, Emily has been a regular contributor to several industry-leading design publications and wrote a chapter for The UX Careers Handbook.
  • This will aid communication with developers and engineers about their projects and tasks.
  • Take care to add the responsibilities specific to your organization or the product you are hiring for.
  • Again, depending on the product type and company setting you’re dealing with, this vision could span from a single feature to an entire product roadmap.
  • Companies that have both a product manager and a product owner should clearly define responsibilities and expectations to prevent misalignment.
  • If audio ingestion of product management wisdom is preferable, product management podcasts may be the answer.
  • While the product manager’s specific responsibilities vary depending on the industry, the core responsibilities center around creating a product that resonates with customers.

By doing so, PMs can make informed decisions about product development, positioning, and marketing strategies linked with it. After determining what product or feature needs to be built, the product manager can focus on create a product strategy. This strategy contains the product vision and the goals and objectives for executing that vision.